What is seasonal marketing?

Seasonal marketing involves building marketing strategy, promotions, sales, and other activities around a certain time of the year. In this context, “season” can mean a few things. First and most obviously, it could refer to one of the four seasons. Spring, summer, fall, and winter each bring sales spikes and slumps.

What is a seasonal pattern of financial markets?

BOX A seasonal pattern of financial markets, or a seasonal trend, refers to specific time periods in which the prices of certain financial instruments behave similarly, thus forming a trend. The important thing is that these trends are repeated and create a stable probability of happening again. BOX

What is seasonality in retail?

Seasonality is a characteristic of data where there exist predictive fluctuations in a data set depending on the time of year. Many different things drive seasonality, and it occurs across various industries. One of the prominent industries in which seasonality occurs is the retail industry.

What is a stock market?

The stock market is a collection of various markets and exchanges, where regular activities for the purchase, sale and issue of securities are carried out. Such financial activities are carried out through official exchanges or over-the-counter markets, which operate according to a certain set of regulations.